The design system and UI kit were created to address growing inconsistencies in core UI components and slow, repetitive design workflows across projects. Elements lacked scalability, designers repeatedly rebuilt common components from scratch, and fully custom development limited the agency’s ability to deliver smaller, fast-turnaround projects.

By building a unified design system and UI kit, we would be able to establish consistency, accelerate design processes, and unlock the ability to deliver leaner projects directly through Figma Sites — expanding both efficiency and business opportunities.