Project Overview
Website Redesign and Development
Floorpark is a renowned provider of flooring solutions for both residential and commercial clients, known for its commitment to quality, innovation, and customer satisfaction. Floorpark sought to reconstruct its online presence to better reflect its commitment to excellence and innovation in the flooring industry.
My goal was therefore to create a website that not only showcases Floorpark's diverse flooring offerings and its very own showroom but also provides an intuitive and engaging user experience for its customers.
The Problem
Outdated Design and Lack Of Functionality
Floorpark's existing website lacked visual appeal and functionality, failing to effectively communicate the elegance and diversity of its flooring products. Customers found it challenging to navigate the website and explore the full range of offerings, resulting in lost sales opportunities and a subpar user experience.
The Solution
Modern, Clean and Functional Website
Rapid Ideation & Prototyping
Shaping Floorpark's Digital Direction
During ideation and prototyping, I conceptualized Floorpark's digital presence and crafted initial concepts aligned with the company's vision. I have then transformed these ideas into wireframes and interactive prototypes to better understand the user flows.
Moodboard
Information Architecture
Prototype
Visual Design
Contemporary & Professional
The proposed design solution features a clean and modern interface that highlights Floorpark's flooring products and its clients’ referrals through high-quality imagery and immersive visuals.
Interface Design Process
Initial Interface Design
Typeface
Headings
Body Text
The selected typeface, Helvetica Now Display, resonates with Floorpark's brand identity and evokes the essence of flooring excellence. The chosen typeface embodies a balance of modernity and elegance.
Color Palette
The color palette draws inspiration from nature's palette, with earthy tones and subtle gradients symbolizing durability, elegance, and timeless beauty traits synonymous with Floorpark's flooring solutions.
Final Designs & Dev
A Seamless Journey
After numerous rounds of feedbacks and iterations and the final design has been approved, I moved on to ensuring seamless development of the design, focusing on performance, responsiveness, and accessibility.
Testing between me and the other colleagues was conducted throughout the development process to identify and address any usability issues and optimize the overall user experience.
Interface Design Process
Desktop Design
Mobile Responsive Design
Final Designs
Conclusion
Rewind & Reflect
Overall, although I am very proud of the final outcome of this large-scale redesign project for Floorpark, I believe there is still a lot for me to learn and work on to further improve and grow.
I am committed to learning from these experiences and continuously improving my processes and approach to deliver even greater value to my clients in the future. Some of the things I aspire to improve are:
Execute comprehensive user research
In-depth user research to gain deeper insights into user preferences and behaviours prior to the structuring of the website.
Broaden the scope of user testing
More extensive user testing throughout the development process to gather deeper insights and address potential usability concerns.
Documentation and processes
Enhancing documentation and refining processes could have facilitated smoother project management and execution.
Thank You!
While you are still here, why not have a look at my other projects?
