Project Overview
Website Design, Dev and Branding
Sellmoro is a provider of Fulfillment by Amazon (FBA) services specializing in helping businesses leverage the power of Amazon's vast fulfillment network to optimize their logistics and scale their online operations. With a focus on efficiency and reliability, Sellmoro caters to a diverse range of clients.
My key goal was to create a visually appealing and user-friendly website that would effectively showcase Sellmoro's services and value proposition. I also aimed to enhance brand recognition and establish a strong online presence.
The Problem
Digital Void and Brand Identity
Sellmoro, a newly established company providing FBA services, faces the significant challenge of building its digital presence and crafting a distinct brand identity. With no existing website, logo, or digital collateral, Sellmoro lacks the necessary tools to showcase its services to potential clients and partners effectively.
The Solution
Crafting Sellmoro's Online Presence and Brand Identity
Branding
Crafting Sellmoro's Identity
Sellmoro's logo comprises two components: a logomark and a wordmark. The logomark depicts a product box integrated with the initial letter "S" of the company name. Meanwhile, the wordmark is presented in a sleek and simple sans-serif font, evoking a sense of professionalism.
Logotype
Wordmark
Logomark
Business Card Design
Typeface
Headings
Body Text
Inter was selected to reflect Sellmoro's identity by embodying modernity, clarity, and professionalism, aligning seamlessly with the company's mission.
Color Palette
The color palette was chosen to represent modernity, simplicity, and vibrancy, with dark grey symbolizing Sellmoro’s professionalism, white representing clarity, and dark yellow evoking energy and warmth.
Ideation & Wireframing
Constructing The Digital Experience
During ideation, I explored diverse design concepts to align with Sellmoro's objectives, focusing on enhancing user experience and showcasing its FBA services uniquely.
Once the moodboard is set, I developed a wireframe outlining the content placement and navigation flow, which served as the foundational framework for Sellmoro's one-page website, ensuring clarity and coherence in presenting key information. Through iterative refinement, I fine-tuned the wireframes to optimize functionality and enhance user engagement.
Given Sellmoro's one-page format, I opted against prototyping, considering the website's straightforward flow where all buttons direct users to the lead generation form in the footer.
Moodboard
Information Architecture
Wireframe & Iterations
Visual Design
Elevating User Experience
Interface Design Process
Responsive Design
Final Designs & Dev
Transforming Vision into a Tangible Asset
Following iterative processes, the suggested final designs for Sellmoro's website reflect professionalism, innovation, and user-centricity. The website's intuitive navigation and visually engaging layouts promise to captivate visitors.
Throughout the meticulous development phase, I ensured that the designs were translated into functional, responsive assets. Leveraging the latest technologies, I guaranteed optimal performance across devices and browsers. As Sellmoro prepares to launch its new digital presence, I am ready to support their journey toward continued growth and success in the competitive landscape of FBA services.
Desktop Design
Mobile Responsive Design
Conclusion
Reflecting on the Journey
I am quite delighted with the outcome of my collaboration with Sellmoro, which reflects our shared commitment to excellence and innovation. I have undoubtedly learnt a lot as it was my first time shaping the entire digital presence, from brand identity to the website, of a new venture on my own. Nevertheless, as with any project, there are areas where I can improve my solutions further.
Key Project Takeaways
Brand Identity Is Crucial
Developing a cohesive brand identity was key to establishing Sellmoro's credibility. Consistent branding elements across the website reinforced the company's professionalism and reliability.
Adjusting content strategy
Refining content strategy to better align with SEO best practices and user intent will enhance discoverability and engagement.
Thank You!
While you are still here, why not have a look at my other projects?
